Citic Pacific Special Steel Group Co LTD won the title of "2022 Global Influential Brand in the steel industry" in the annual "China Steel Brands List" released on May 10. Jiangyin Xingcheng Special Steel Co., LTD., Daye Special Steel Co., LTD., Qingdao Special Steel Co., LTD., the group's subsidiaries won the "2022 China Excellent Steel Enterprise Brand"; Jingjiang Special Steel Co., LTD., Taifu Special Steel Suspension (Jinan) Co., LTD., Zhejiang Pacific Seamless Steel Pipe Co., Ltd. won the "2022 China Excellent Steel Enterprise Brand"; The cord steel products of Qingdao Special Steel Co., Ltd. were awarded the "2022 Most Competitive Products of China's Metallurgical Industry".
As a leading domestic special steel enterprise, the group has always regarded brand building as an important aspect of enterprise development, and brand strategy has played a pivotal role in the process of high-quality development of the group.
In recent years, the group adheres to the road of "variety, quality and efficiency", constantly strengthens brand construction, maintains brand image, and strives to build a professional and intelligent brand system of "CITIC Pacific Special Steel", continuously improves the group's value creation ability, outstanding characteristics and international influence, and promotes the group to a higher level of sustainable development. Strive to achieve the vision of "creating the world's most competitive special steel enterprise group".
It is reported that China's steel brand list is a brand selection activity held by China Metallurgical Press, has been held for 6 consecutive years, is the industry recognized authoritative brand selection activities. This year's brand selection is carried out in accordance with the principles of fairness, openness and justice, integrating market factors, business performance factors, influence factors, low carbon development factors and other indicators. Firstly, through the preliminary investigation to determine the candidate units, and then through the brand mathematical model evaluation, wechat voting and brand expert committee scoring, the final selection of the list.
